Use Case
Client Overview
Acture Media is an award-winning growth marketing agency recognized for its data-driven strategies that help businesses achieve their performance goals. With a strong focus on social media management, media planning and buying, website development, brand identity, content at scale, and digital marketing coaching, Acture Media empowers startups and established B2B companies to scale their marketing efforts and dominate their industries.
Budget: 12,000 USD
Challenges
- Scalability Issues: Acture Media’s on-premises infrastructure struggled to scale as the agency’s client base grew. Their existing system couldn’t dynamically handle increasing website traffic, media campaigns, and data processing, leading to slower analytics and delayed decision-making.
- Performance Bottlenecks: Real-time data processing and the execution of marketing campaigns were impacted by latency and system resource constraints. This created performance bottlenecks during high-traffic campaigns and periods of increased social media engagement.
- Downtime Risks: The legacy infrastructure, often facing downtime during critical campaign periods, posed a serious risk to campaign delivery and client satisfaction. Frequent server outages led to delayed campaign insights, resulting in missed opportunities to optimize live campaigns.
- High Operational Costs: Maintaining and scaling on-premises infrastructure was costly. The infrastructure was underutilized during off-peak periods, leading to wasted resources and increased operational costs.
- Security and Compliance Needs: With sensitive client data and advertising analytics, Acture Media needed to ensure that all client information was secure, and their platform was compliant with industry regulations like GDPR and CCPA.
Offerings
- AWS Cloud Architecture: Migration to a robust, scalable, and highly available AWS cloud infrastructure that can handle fluctuating traffic and ensure the smooth operation of marketing campaigns at scale.\
- Managed Services: Continuous monitoring, optimization, and performance tuning of the cloud infrastructure to ensure seamless execution of data-driven marketing campaigns.
- Security & Compliance: Implementing AWS security best practices, including encryption, multi-factor authentication, and access management, to ensure secure data handling and compliance with industry regulations (e.g., GDPR, CCPA).
- Cost Optimization: Leveraging AWS’s pay-as-you-go model to reduce infrastructure costs during periods of low demand, while still providing the performance needed for high-traffic campaigns.
Results
Improved Campaign Performance:
- Application Latency: Reduced by 40%, leading to faster processing of marketing data and enabling real-time optimization of media campaigns.
- Data Throughput: Increased by 50%, allowing Acture Media to handle larger volumes of campaign data seamlessly and make faster decisions.
- Real-Time Analytics: Improved by 35%, allowing campaigns to be adjusted in near real-time, resulting in more precise targeting and higher engagement rates.
- Downtime was reduced by 90% due to AWS’s high availability architecture, including Multi-AZ deployments and automatic failover mechanisms.
- Service Level Agreements (SLA): Achieved 99.99% availability, ensuring that marketing campaigns were executed without interruption, even during high-traffic times.
- Cost Savings:
- Achieved a 25% reduction in operational costs, shifting from on-premises infrastructure to AWS’s flexible cloud pricing model.
- By using AWS Auto Scaling and Spot Instances, Acture Media was able to align resources with actual demand, further reducing the costs of infrastructure during off-peak periods.
- Enhanced Security & Compliance:
- Acture Media’s cloud environment was strengthened with AWS encryption, network segmentation, and secure access controls.
- All client data is securely managed, and the company now complies with GDPR and CCPA, ensuring peace of mind for their clients regarding data privacy.
Technical Parameters Highlights:
- EC2 Instances: Scalable virtual servers to handle varying loads.
- RDS and DynamoDB: Managed relational and NoSQL databases for storing marketing and client data.
- Elastic Load Balancing (ELB): Ensures smooth traffic distribution across resources.
- AWS Auto Scaling: Automatically adjusts resources based on demand to ensure optimal performance and cost savings.
- CloudWatch and CloudTrail: For continuous monitoring, logging, and audit trails of infrastructure and security events.
- AWS Lambda: Used for serverless processing, reducing infrastructure management overhead.
- Security & Compliance: Leveraged VPC, IAM, KMS for security and compliance needs.
- AWS Trusted Advisor and Savings Plans: For cost efficiency and infrastructure optimization.